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Pick Me. Breaking Into Advertising And Staying There

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RUR 1695.51

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Описание

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners

Forget the clich s this is advertising as it really is

If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

In Pick Me, these industry leaders answer your toughest ad career questions, like Is advertising right for me How do I build a killer portfolio How do I get an interview with the elusive creative director Should I accept an unpaid internship How do I find the right partner How do I beat creative block How do I avoid burnout Plus, fourteen industry superstars share their insights and explain how they broke into the business

Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on

You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao